Social Media Marketing Discussion Essay Assignment

Social Media Marketing Discussion Essay Assignment

Description/Paper Instructions

Social Media Marketing Discussion Essay Assignment

Please respond to this 4 peers’ Discussion Prompts

Social Media Marketing Discussion Essay Assignment

ALL citations and references needs to be APA 7th edition format. (200-250

words each)

Social Media Marketing Discussion Essay Assignment

you must also post substantive responses to at least two of your classmates’

or instructor’s posts in this thread. Your response should include elements

such as follow-up questions, further exploration of topics from the initial post,

Social Media Marketing Discussion Essay Assignment

or requests for further clarification or explanation on some points made by

your classmates.

Social Media Marketing Discussion Essay Assignment

Peer# 1

These days having a social media presence could be considered an essential

Social Media Marketing Discussion Essay Assignment

component of a marketing plan for a new business. It is a way to reach a

large audience and promote a business or service with relatively little

investment. A social media plan should consist of five steps: identify the

Social Media Marketing Discussion Essay Assignment

market and the media to be used (Facebook, Twitter, etc.). Create links to

increase traffic to your site, post information and evaluate and modify the

plan as appropriate (Hisrich et al., 2017).

Social Media Marketing Discussion Essay Assignment

Problems with social media include the many platforms to choose from that

target different audiences. Also, social media trends are ever changing. In her

article on the marketing website Vertical Leap, Hill (2020) highlights many

Social Media Marketing Discussion Essay Assignment

insightful advantages and disadvantages for marketing using various social

networks. I chose three to focus on: Facebook, Instagram and TikTok.

Social Media Marketing Discussion Essay Assignment

Facebook: Pros – has the best options for targeting your ads in online

advertising. Probably because of the amount of data that is collected from

users of the site. Facebook also has a huge reach and broad range of

Social Media Marketing Discussion Essay Assignment

audiences, and has an engaging and “ad friendly” format. Cons – since 2019

there have been (reported) fewer ads on News Feed and it is not a popular

option with Gen Z.

Social Media Marketing Discussion Essay Assignment

Instagram: Pros – high engagement and connection with Millennials and Gen

Social Media Marketing Discussion Essay Assignment

Z. Some of the best targeting options and great for visual branding. Cons –

the demands to continue to create enough engaging visual content can be

demanding for a small company. Facebook owns Instagram, so developing a

Social Media Marketing Discussion Essay Assignment

combined marketing plan that uses both Facebook and Instagram would be a

Social Media Marketing Discussion Essay Assignment

good option.

TikTok: Pros – very popular with Millennials, Gen Z and younger. It is growing

Social Media Marketing Discussion Essay Assignment

rapidly and is one of the most downloaded apps. Cons – TikTok does not

currently support advertising products and is a relatively weak marketing

Social Media Marketing Discussion Essay Assignment

platform. But if your team is adventurous and creative TikTok could get you a

lot of attention.

Social Media Marketing Discussion Essay Assignment

Social media marketing depends on the product and or service. If you are in

the business of manufacturing products for other businesses or wholesalers,

Social Media Marketing Discussion Essay AssignmentSocial Media Marketing Discussion Essay Assignment

social media is not the best marketing strategy to take. You also have to

remember that while it may seem like a good idea to reach as many people as

you can, too much exposure can have negative consequences – bad reviews

Social Media Marketing Discussion Essay Assignment

from competition or misinterpretations from audiences that don’t really

understand or know what the product or service is.

Peer# 2

Social Media Marketing Discussion Essay Assignment

Social media is an excellent way to market new products or services. Social

media is used by the majority of teens and young adults in America, which

Social Media Marketing Discussion Essay Assignment

makes it a great marketing tool. Social media is a great way to market all

kinds of things from clothing, to beauty products, to gadgets. I myself have

Social Media Marketing Discussion Essay Assignment

purchased items that I’ve found on social media platforms.

A pro to social media marketing is that items can be seen by many people

Social Media Marketing Discussion Essay Assignment

with little effort and funding. Sometimes no funding is required at all to

market on social media. Take for instance the frozen beauty pop from the

Social Media Marketing Discussion Essay Assignment

company called Love and Pebble. This was the product I discussed on week 4

assignment. Love and Pebble gained popularity through TikTok views.

Social Media Marketing Discussion Essay Assignment

Another pro is that social media can also be used by entrepreneurs to provide

valuable insight about competitors and their strengths and weaknesses

(Hisrich, Peters, & Shepherd, 2017).

Social Media Marketing Discussion Essay Assignment

A con to social media marketing is that many of the products that gain

popularity only stay popular for a short period of time because they are

“trendy”. This can result in a false sense of security for a company and cause

Social Media Marketing Discussion Essay Assignment

them to over produce products based on expected future sales that may not

occur when the newest trendy item is discovered. Fortunately for the

Social Media Marketing Discussion Essay Assignment

company Love and Pebble their TikTok success did result in more substantial

success as well and the company is now on sale in some Urban Outfitter

store locations (Love & Pebble, 2021). Unfortunately, this is not always the

case for every product that is made trendy on social media. Another con is

Social Media Marketing Discussion Essay Assignment

that while social media can be used to gain insight about competitors’

strengths and weaknesses this means it can work both ways and allow

Social Media Marketing Discussion Essay Assignment

competitors to profit off the weaknesses they see in others.

Social Media Marketing Discussion Essay Assignment

Peer# 3

Hi everyone!

Social Media Marketing Discussion Essay Assignment

Worthington Health System (WHS) is composed of four hospitals, a home

health company, and an ambulatory care service line (Kovner & McAlearney,

Social Media Marketing Discussion Essay Assignment

2013). Two local community hospitals, each serving particular patient

populations, joined WHS but patient and staff loyalty remained to each

Social Media Marketing Discussion Essay Assignment

respective hospital. John Shea, the CEO and president, wants to enhance

system-focused thinking within WHS. John Shea, Fiona Sinclair, and Blake

Social Media Marketing Discussion Essay Assignment

Snowdon work together to decide whether or not to centralize the training and

development at the health system.

What information should be included when developing a financial analysis of

this decision? What are some non-financial arguments for or against

Social Media Marketing Discussion Essay Assignment

centralizing training and development at the health system?

When developing a financial analysis of this decision, Shea needs to make a

Social Media Marketing Discussion Essay Assignment

list of the current financial and non-financial costs associated with

decentralized training and development. Not every cost will be accurate, so

general estimates are sufficient. Shea would need to also include information

Social Media Marketing Discussion Essay Assignment

regarding the costs associated with centralizing training. Shea, Sinclair, and

Snowdon all agree that centralizing education and training at WHS on a

corporate level would be key to changing the fragmented culture that exists

Social Media Marketing Discussion Essay Assignment

(Kovner & McAlearney, 2013). Sinclair has previous success with centralizing

training and development for a large organization and feels it holds promise

Social Media Marketing Discussion Essay Assignment

for WHS. Though there may be promise in centralizing, there are also many

obstacles to overcome when centralizing a previously decentralized and

tightly controlled function (Kovner & McAlearney, 2013).

Social Media Marketing Discussion Essay Assignment

How could a centralized organizational development department support a

culture of “systemness” at WHS?

Social Media Marketing Discussion Essay Assignment

Having a centralized organizational development department would support a

culture of “systemness” within WHS. Having an effective centralized

department would mean that there would be a clear chain of command within

Social Media Marketing Discussion Essay Assignment

the development department for the entire health system. The department

would also have a clear vision that everyone would work towards because

there are clear lines of communication instead of inconsistencies in relaying

Social Media Marketing Discussion Essay Assignment

messages (CFI, n.d.). With a centralized development department, staff from

both hospitals that currently have loyalty to their respective hospital would be

working together instead of as their own entities. I personally think that a

Social Media Marketing Discussion Essay Assignment

centralized organizational development department would benefit WHS, but

do you think there would be any disadvantages to this change?

Social Media Marketing Discussion Essay Assignment

Peer# 4

Worthington Health System is comprised of four hospitals, a home health

Social Media Marketing Discussion Essay Assignment

company, and an ambulatory care service line. The system does not function

very well as a team and the only commonalities the facilities share is

marketing products and a centralized payroll. The facilities are very

Social Media Marketing Discussion Essay Assignment

competitive and do not work well together (Kovner & McAlearney, 2013). It is

the goal of the CEO Mr. Shea to bring the system together as a more cohesive

team. One way to do that is to centralize the training for the healthcare

Social Media Marketing Discussion Essay Assignment

system. Currently all facilities have their own training and development, which

only increases the wedge between the facilities. The hope is that centralized

training will help the employees get to know each other and work better as a

system.

Ms. Sinclair and Mr. Snowden have been charged with making a plan to

determine if centralization is a good business plan. The courses of action

Social Media Marketing Discussion Essay Assignment

may be to centralize training within the existing department of human

resources, centralize training within the new department of organizational

Social Media Marketing Discussion Essay Assignment

development, centralize training with the creation of a new structure, maintain

decentralized delivery of training, but centralize the development function

within the existing department of human resources, outsource training and

development to a third-party vendor, or maintain the status quo with

Social Media Marketing Discussion Essay Assignment

decentralized training (Kovner & McAlearney, 2013). It would be wise to get

quotes from potential vendors on what it would cost to outsource training and

Social Media Marketing Discussion Essay Assignment

it would also be wise to discuss the current costs associated with training as

it stands, and it would wise to discuss the option of relocation trianing with

each individual facility head to see which facility would offer the least

Social Media Marketing Discussion Essay Assignment

expensive relocation solution. Doctors and nurses may have some opinions

about centralizing training, since they are the ones who will be receiving

training. They should be allowed to have input on the location of the training

as well.

Social Media Marketing Discussion Essay AssignmentSocial Media Marketing Discussion Essay Assignment

A centralized training department would support a culture of “systemness”

because it would require that the facility employees get to know each other

during the centralized training courses. This helps support them to develop

friendships and see that they are all one team that should work together not

against each other. Without centralized training the employees will never be

Social Media Marketing Discussion Essay Assignment

required to work together and may never get to know each other, which does

not promote “systemness”.

Excellent	The essay demonstrates exemplary comprehension of the relevant content by thoroughly as well as correctly discussing the relevant information; identifying as well as explaining all of the 3 fundamental aspects; using correct terminology; describing the reasoning next to key points/claims; as well as substantiating points with several accurate as well as illuminating examples, as necessary or useful. There are no gaps in the necessary answer.
Good	Scholarly sources that are credible are employed to successfully support statements that are, as the most part, clear as well as fairly expressed. With just a few minor inaccuracies, APA 6th Edition is utilized. There are a few small typos in the references and/or citations. There is some reliance on dubious sources.
Satisfactory	Because of certain improper terminology and/or confusing wording, the work is frequently confused and difficult to understand; thoughts may be disjointed, meandering, and/or repetitious. a lack of structure; and/or grammatical, spelling, and punctuation mistakes.
Poor	The essay demonstrates a lack of understanding of the related documents by failing to address or improperly addressing the relevant; failing to identify or incorrectly trying to explain key concepts/ideas; ignoring as well as incorrectly attempting to explain key points/claims as well as the rationale behind them; and/or inaccurately or improperly using terminology.
No Response	Essay displays great writing abilities, such as a clear as well as thought-provoking thesis, suitable and effective organization, vibrant and persuasive supporting materials, good diction as well as sentence skills, and faultless or almost perfect mechanics, such as spelling and grammar. The essay flawlessly achieves the assignment’s objectives.
Quality of Response	Because of its intelligent growth and mature manner, this study merits attention. It provides a compelling analysis of or reaction to the text, expanding on that response using well-chosen examples and arguments. The sixth paper demonstrates that its author can typically use appropriate words, employ advanced phrases successfully, and adhere to written English rules.
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