problem for business, consumers and society, Consumers paper

problem for business, consumers and society, Consumers

Order ID	53003233773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
Perfect Number of Pages to Order	5-10 Pages

Description/Paper Instructions

Table of Contents

 

Outline for Research Paper – Marketing

First, you need to select ONE consumer behavior business problem to solve Subject is about “Apple Product”. Again, the subject is about “Apple Product”

• The problem should be phrased as … a problem

• Who is this issue a problem for? Why is it a problem?

• What identifiable consumer group do you have in mind? What product category?

• Here are some questions to get you in a better direction.
• Which consumers?
• What industry – all tech? Smartphones? Apple and Android?
• What is the problem? E-Waste and its effect on the environment?

Example problems:
• Example problem: millennials are so in debt because of student loans, that they are not taking out
mortgages in their late 20s, as prior generations have. This is a problem for banks, and it is a problem for millennials, as their debt is crushing them and preventing them from moving through the so-called normal life stages such as buying a house. How can we solve the problem of banks not making money from mortgages and millennials having crushing debt in a way that benefits both parties as well as society?
• Example of how to find a problem: start talking in your group about experiences you have as a consumer with a brand – product or service – that you find frustrating. Talk about what’s frustrating – it’s probably related to how the brand fails to address consumer needs correctly. Of all the problems that your group comes up with, what problem do you find most interesting to solve? Focus on that one problem. Now that you have your business problem, break the problem down into elements that you can identify: you must identify the consumer behavior element – for example, what aspect of consumer behavior is this brand ignoring?

The outline need to be:
(1) clearly identifies and articulates a business problem related to consumer behavior,
(2) explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice
(3) Discuss the importance of the problem for business, consumers, and society, and
(4) provide recommendations for solving the problem, with implications for consumers and society considered.
(5) what you learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same. For the final research paper, you must use a Mintel report and a source from newspapers, and only the newspapers.

Follow this Structure:
Title of paper

Part 1
This is our business problem: ——.
This is how it is related to consumer behavior ——-.
The problem with bullet points is that most of you will not write complete thoughts if you write in bullet points, so don’t. Write paragraphs. Don’t ask me how long/short a paragraph is – focus on getting your idea across in a way that is clear and supported by facts.
Do not write an intro paragraph. Do not write anything that says in this paper I wil… You are in college, not high school.

Part 2
Write an explanation of why/how it is a problem worthy of our attention, including a thoughtful analysis of current business practice.

Part 3
Discuss the importance of the problem for business, consumers, and society, Consumers:
Business:
Society:

Part 4
Provide recommendations for solving the problem, with implications for consumers and society considered.

Part 5
What you (as a group) learned: what you thought before you wrote this, what you think now, and how/why your view changed or stayed the same.

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