MEDC 5400 The Campaign of Amazons Large Retail Locations Plan Solution

MEDC 5400 The Campaign of Amazons Large Retail Locations Plan

Table of Contents

Order Number	Y47874HDUEW
Type of Project	Essay/Research Paper
Writer Level	PHD/MASTERS
Writing Style	APA/Harvard/MLA/CHICAGO
Citations	5
Page Count	3-15

Description/Paper Instructions

MEDC 5400 The Campaign of Amazons Large Retail Locations Plan

Snapshot:  In this assignment, students will develop a complete campaign plan for an organization or brand of their choosing (though instructor approval is required). The plan must be for a specific campaign the organization is

undertaking. For example, Ford Motor Company is launching a new electric car. The campaign would be for the introduction of the new product.

 

This is the second part of a two-part assignment for the final plan. The first part you completed with Assignment #3.

 

Brand Choice:  You will have submitted this in Assignment #1.  Don’t start working on your plan until your brand choice has been approved.

 

Recommended Outline:  This outline  is based roughly on the communications planning matrix on pages 18-19 of the text:

 

Background

 

Situation Analysis

 

Core problem/opportunity

 

Goals and Objectives

 

Brand Idea / Big Idea (describe it briefly with a clear rationale)

Key publics/audiences/target groups

 

Key messages

 

Strategies and tactics for reaching key publics

 

Calendar and budget

 

Communication confirmation

 

Plan evaluation

 

Purpose of the Paper

 

All of us, no matter how learned or skilled in the field of communication, still experience problems communicating interpersonally with others to some degree, so we need to find ways to increase our competence as

communicators. By completing this paper I hope you will gain both confidence and ability to more effectively deal with interpersonal communication problems in the future.

 

Specifics of the Paper

 

In this paper, you will: (1) describe an aspect of interpersonal communication that you recognize as being an area of needed improvement for yourself, (2) use theories and concepts from our textbook and/or class lectures to

analyze why you might encounter some of the communication problems that you experience, (3) again, using theories and concepts from reading and/or online lectures, describe an action plan for improving communication

competence in that area that you’ve discussed.

 

Selecting a Topic Area

 

One way to proceed with this paper is to think of situations where you find it difficult to engage in communication or to achieve your communication goals. For example, maybe you find it difficult not to compete during

interpersonal conflict, maybe you’re just not sure how to disclose feelings in a relationship that is important to you, or maybe you don’t know how to effectively listen to a child or parent.

 

Another suggestion is to make notes of topics discussed in your text with which you can personally identify. For example, after reading the text you may realize that you use language in unconventional ways, possibly in

detrimental ways. Or, after reading about nonverbal communication, you realize that you misinterpret a friend’s facial expressions a great deal.

 

Format of the paper

 

Each paper should be 3 – 5 pages long. Headings, title pages, and works cited pages do NOT count toward your page count.

 

Paper should include an introduction, body, and conclusion.

 

Each paper should include documentation of your source(s) – at a minimum, you should cite our textbook.

 

The paper should be double-spaced the paper with 12 point Time New Roman font.

 

Organizational Guide

 

You do not submit this outline. I am providing the guide to help you organize your writing.

 

Introduction (usually 1-2 paragraphs)

1. Statement to get reader’s attention
2. Identify importance of communication to relationships

III. Thesis statement

Body (majority of paper – usually 3 to 8 paragraphs)

1. Describe an aspect of communication that you recognize as being an area of needed improvement for yourself.

Provide at least one detailed illustration of how this aspect of communication impacts your ability to achieve communication goals.

1. Analyze why you might experience the problems that you do.

In this section, it’s critical that you use theories and concepts from your textbook and/or class lecture as a basis for your analysis.

 

Please be very specific about how a theory/concept relates to the analysis you’re making.

 

III. Describe an action plan for improving communication in the area that you’ve discussed.

 

Prepare and detail a plan for improving your communication competence.

 

Again, use theories and concepts from reading and lectures as a basis for your plan.

 

Also, explain how your plan will help you attain your goals.

 

MEDC 5400 The Campaign of Amazons Large Retail Locations Plan

Excellent	The essay demonstrates exemplary comprehension of the relevant content by thoroughly as well as correctly discussing the relevant information; identifying as well as explaining all of the 3 fundamental aspects; using correct terminology; describing the reasoning next to key points/claims; as well as substantiating points with several accurate as well as illuminating examples, as necessary or useful. There are no gaps in the necessary answer.
Good	Scholarly sources that are credible are employed to successfully support statements that are, as the most part, clear as well as fairly expressed. With just a few minor inaccuracies, APA 6th Edition is utilized. There are a few small typos in the references and/or citations. There is some reliance on dubious sources.
Satisfactory	Because of certain improper terminology and/or confusing wording, the work is frequently confused and difficult to understand; thoughts may be disjointed, meandering, and/or repetitious. a lack of structure; and/or grammatical, spelling, and punctuation mistakes.
Poor	The essay demonstrates a lack of understanding of the related documents by failing to address or improperly addressing the relevant; failing to identify or incorrectly trying to explain key concepts/ideas; ignoring as well as incorrectly attempting to explain key points/claims as well as the rationale behind them; and/or inaccurately or improperly using terminology.
No Response	Essay displays great writing abilities, such as a clear as well as thought-provoking thesis, suitable and effective organization, vibrant and persuasive supporting materials, good diction as well as sentence skills, and faultless or almost perfect mechanics, such as spelling and grammar. The essay flawlessly achieves the assignment’s objectives.
Quality of Response	Because of its intelligent growth and mature manner, this study merits attention. It provides a compelling analysis of or reaction to the text, expanding on that response using well-chosen examples and arguments. The sixth paper demonstrates that its author can typically use appropriate words, employ advanced phrases successfully, and adhere to written English rules.
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