Marketing Strategy Paper After Reading
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
The photo I upload is the requirements for this essay, read it carefully and satisfied all of those! Firstly you need to read the article ” Marketing Myopia”, you can Google it to read. No more than 2 pages!! For get an A, you need to have 3 outside sources and profound original thinking. Write about marketing cuz this is a marketing strategy class. Try your best plz.
The second assignment: (consumer behavior class)
– Your assignment should be 1 page (single-sided), double-spaced, 12 pt font, 1 inch margins
In class, we discussed 6 types of perceived risk (performance, physical, social, psychological, time, and financial).
Perceived Risk: the extent to which a consumer is uncertain about the consequences of buying, using, or disposing of an offering
Performance risk will the product perform?
Physical risk is it safe?
Social risk will it hurt my social standing?
Psychological risk does it fit with what I think of myself?
Time risk do I have the time to invest in it?
Financial risk can I afford it? What happens to my investment if something goes wrong?
Identify a product/service (either a specific product or a product category) that is risky according to at least one of these types.
NOTE: You may not use a product that I gave as an example of risk during class (e.g., google glass, durex, cars, keurig, etc.).
1) What is the product/service (specific product/service or product/service category)?
2) What type of risk(s) are associated with this product/service? Explain.
3) Given the risk(s) you identified, if you were a marketing manager, how could you market the product/service? Hint: we talked about marketing strategies for when the risk is beneficial vs. detrimental.
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