Impact of Coranvirus on Small Businesses Discussion Solution 1

Impact of Coranvirus on Small Businesses Discussion

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Order Number	Y47874HDUEW
Type of Project	Essay/Research Paper
Writer Level	PHD/MASTERS
Writing Style	APA/Harvard/MLA/CHICAGO
Citations	5
Page Count	3-15

Description/Paper Instructions

Impact of Coranvirus on Small Businesses Discussion

I’m working on a Marketing exercise and need support.

The Coranvirus pandemic has truly changed our lives since 2020! This week, I’d like for you to share an article and discuss the impact of the Coranavirus and social distancing on small businesses. In addition, also write about the industry/category of your business project, and how social distancing impacts the small business owners. As a small business owner, what kind of contingency plan would you have?

Marketing Campaign Presentation

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Purpose

The purpose of this assignment is to create marketing communications recommendations for a marketing campaign. This connects to course learning outcomes of identifying the role of marketing in communicating value for customers, as well as applying the concepts of value proposition and positioning. This assignment also connects with prior assignments from Weeks 2 and 4.

Assignment Task Overview

For this assignment, you will again assume the role of a marketing analyst. Your consulting firm has been hired to assist with a campaign effort for the client company of your selected product/service. This time the task will be to help create aspects of the marketing campaign. You will communicate your results in a professional presentation slide show commonly known in marketing as a “deck.”

Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers.

There are three steps to this assignment. Review all three steps before you begin.

Step 1: Refer to the same product/service used for Weeks 2 and 4 assignments.

The same product/service used for Weeks 2 and 4 will be the subject of this assignment.

Review any feedback you received on your prior assignments.

Follow the specific instructions outlined in Steps 2 and 3 below.

Step 2: Complete each of the following tasks as they relate to your product/service. Note the research and references requirement.

1. The Marketing Message

Your client was persuaded that your new segment is a promising one to approach. The client has requested your firm to create a single message that can reflect your client’s brand value proposition and positioning. This message much reach consumers to create awareness and generate need with those potential customers.

Define the Segment. Refer to your Market Segmentation Memo from Week 4.

Describe the segment you recommended for this client in Week 4. You may refine the segment based on any feedback you have received. Present here the revised or updated segment description.

Discuss the purpose of your client’s marketing communication with this segment.

Define the Value Proposition. Refer to the value proposition from your Value Proposition Memo from Week 2.

Refer to the value proposition you identified for this client in Week 2. Adapt that value proposition to your new segment. You also may refine the value proposition based on any feedback you have received. Present here the new value proposition that you will use to create the message for the new segment.

Create the message.

Create and provide here an example message that would be appropriate to resonate with your new market segment for the client’s purpose.  See the “Integrated Marketing Strategies” learning resource. Use words and/or images.

1. The Marketing Communication Tools

Choose the tools. You have determined the message. Now, you’ll consider the marketing communication mix. What are the best marketing communications or promotional tools for this message?

Consider the promotion tools described in the “Tools of Promotion” learning resource. Begin by identifying for yourself which ones are not appropriate and why. Present two tools you recommend for communicating this message to this target segment. Choose and discuss at least two different tools described in the “Tools of Promotion” learning resource. Your choices must reflect the characteristics of your target segment.

For the two promotional tools you recommended in this section, add additional detail. For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.

III. Recommendations (Summary and Conclusion)

The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment?

The segment: Summarize the new segment you created. You are reminding the client of the goal.

The message: Present the message appropriate for the segment. Use words and/or images.

The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each.

How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.

Step 3: Format your submission as a PowerPoint presentation to comply with these requirements. Meet the research and reference requirements.

Communicate your results in a Microsoft PowerPoint presentation. This is a presentation that would be effective in a professional marketing setting. See Creating Effective PowerPoint Presentations for Marketing

Your presentation will have a cover slide, an agenda slide (also known as index slide), three major content sections (see below), and references slide(s)

It is reasonable to expect this assignment to be about 10 slides in length, not including cover and references slides.

Impact of Coranvirus on Small Businesses Discussion

Excellent	The essay demonstrates exemplary comprehension of the relevant content by thoroughly as well as correctly discussing the relevant information; identifying as well as explaining all of the 3 fundamental aspects; using correct terminology; describing the reasoning next to key points/claims; as well as substantiating points with several accurate as well as illuminating examples, as necessary or useful. There are no gaps in the necessary answer.
Good	Scholarly sources that are credible are employed to successfully support statements that are, as the most part, clear as well as fairly expressed. With just a few minor inaccuracies, APA 6th Edition is utilized. There are a few small typos in the references and/or citations. There is some reliance on dubious sources.
Satisfactory	Because of certain improper terminology and/or confusing wording, the work is frequently confused and difficult to understand; thoughts may be disjointed, meandering, and/or repetitious. a lack of structure; and/or grammatical, spelling, and punctuation mistakes.
Poor	The essay demonstrates a lack of understanding of the related documents by failing to address or improperly addressing the relevant; failing to identify or incorrectly trying to explain key concepts/ideas; ignoring as well as incorrectly attempting to explain key points/claims as well as the rationale behind them; and/or inaccurately or improperly using terminology.
No Response	Essay displays great writing abilities, such as a clear as well as thought-provoking thesis, suitable and effective organization, vibrant and persuasive supporting materials, good diction as well as sentence skills, and faultless or almost perfect mechanics, such as spelling and grammar. The essay flawlessly achieves the assignment’s objectives.
Quality of Response	Because of its intelligent growth and mature manner, this study merits attention. It provides a compelling analysis of or reaction to the text, expanding on that response using well-chosen examples and arguments. The sixth paper demonstrates that its author can typically use appropriate words, employ advanced phrases successfully, and adhere to written English rules.
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Impact of Coranvirus on Small Businesses Discussion

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