Customer Journey, Timeline and Publicity
Order ID 53003233773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages
Customer Journey, Timeline and Publicity
Customer Journey Map
A detailed description of the path requires information about the actions of the buyer – his problems, doubts and the search for options, triggers and distractions. For example, how a client learns about a company, with whom he compares prices, and at what moment he is completely satisfied. The most important step before creating Customer Journey Map is defining the target audience of the product (How to Build n.d.). The consumers of this company are divided into three segments. The first group include families with a house, who aim to have more living space or a place for guests. The second includes those people that want to have a modern house. Lastly, the third group of buyers is people who have entrepreneurial aims and want to earn money by leasing mobile modular houses on temporarily unused plots of land. Therefore, it is important to build a customer journey map that will suit each segment of the target audience.
Awareness / Search Comparison / Making decision Action / Purchase Evaluation Loyalty
Aim To find a service that will provide a great option for expanding living space. Comparison of all offers that exist on the market. Evaluation of prices and advantages of the companies. Decision to purchase from this particular company. Analysis and evaluation of the process of getting the modern house. Evaluation of strengths and weaknesses of the company that were present during the process of getting the final product. Maintaining contact with the company. Sending feedback. Understanding the benefits received after the purchase from this particular company.
Question Where can I find the service that will satisfy all my needs and provide the qualitative product?
What can solve my problem? What company provides the highest quality of the product? What service has the best prices? What company can provide the final product in the shortest term? When will I receive my product? How can I get the most effective service? How can company make the process as fast as possible? Am I satisfied with the product I received? Is the company supportive? Where can I leave my feedback? How can I reach the company if I have any issues with the product?
Points of Contact Google;
Instagram, YouTube, Facebook. Websites of all competitors;
Forums with reviews;
Facebook communities. Companys website, phone call, Facebook messages. Personal consultant, companys website, phone call, Facebook messages. Personal consultant, companys website, phone call, Facebook messages, social media.
As a result, the customer journey map for this company covers the main steps of the consumer that one has to make while having experience with the organization (Ross, n.d.). This map includes such steps as search, making decision, making a purchase, evaluation of the process, and building consumers loyalty.
One Year Timeline of the Company
In order to achieve proper results, each company should plan its activities. A one year plan of the company helps to understand the direction in which the company should move, as well as to know what are the following steps (Nediger, 2020). Therefore, this is the one year for this company.
April 2020 Research of the market, defining target audience, analyzing strengths and weaknesses of the company.
May 2020 Designing the website of the company. Creating photo and video content for the web page, creating pages on social media such as Facebook, Instagram, and YouTube.
June 2020 Filling the social media with proper content. Launching special videos on YouTube that will highlight the main advantages of the company, as well as show the main processes. What is more, these videos will help to develop customers trust and increase awareness about the brand.
July 2020 Setting proper SEO tools, publishing special articles on websites related to the companys activities, as well as on special forums. Continuing publishing on social media such as Instagram and Facebook.
August 2020 Operational activities that include:
Ordering all materials for the first clients;
Finishing the processes of launching the company.
September 2020 Receiving first orders, working with the clients, maintaining positive attitude.
October 2020 Hiring more employees, increasing the number of clients.
November 2020 Successfully finishing first orders, achieving positive feedback, increasing awareness of the brand. Maintaining activity on social media, posting content on web pages, providing support to clients.
December 2020 Adding new service, evaluation of the work of the company, making changes if needed.
January 2021 Providing special sales for already existing clients. Increasing the number of orders, preparation for expansion.
February 2021 Reaching the expected number of orders, expanding the office and manufacture, hiring more employees.
March 2021 Expansion of production, getting new orders, adding new partners, as a result the ability to have bigger profitability.
As a result, after a year of successful work the company should expand and gain new partners. What is more, during the year the company should maintain a good activity in social media and web site. What is more, the company should conduct a proper evaluation of the employees working there, as well of the suppliers in order to achieve the highest quality of the product. Lastly, to achieve all the milestones the company will spend $800,000 during the first year of work.
The most effective marketing activities are those that are aimed at introducing the target audience to the new brand. At the same time, it is important not forget about the final sales. Given the specifics of the niche, the following formats can be good channels.
The advantages of the format are its scalability and relative flexibility in terms of targeting an advertising campaign to the segments the company needs. Nevertheless, it is essential to remember that such advertisings do not have the opportunity to tell the audience about the problem that the company solves (Gilliand, 2018). An exception is video advertising. This format is only gaining its popularity, so there is a chance to use it. That is why, according to the Lecture, (2020), the company should make short videos showing the main benefits.
These are ads on social networks through various opinion leaders such as bloggers, experts, celebrities, et cetera. Opinion leaders have a strong impact on their audience that is why they can help to increase the awareness of the brand and attract customers (Gilliand, 2018). A great advantage of the format is that a person will tell about the product, outlining a problem that it can solve. Nevertheless, it is extremely important to find the right influencer and there are also difficulties in understanding the audience of this person.
It is a relatively new format of advertising, when the brand is integrated into any exciting events, projects, contest, et cetera. Therefore, the company can become a partner or a sponsor of some event and, as a result, increase awareness of the brand and attract new consumers.
All in all, the company should combine numerous publicity activities in order to maintain good awareness of the brand and have new customers. Each of the marketing channels helps to solve specific task and with the help of combination of these channels, the company will be able to achieve the positive result. Therefore, the main activities for the company should include presence on social media, contextual advertising (targeted advertising), influence marketing, and participation in special projects.
Lecture. (2020). Class 6
Ross, L. (n.d.). Six Steps to Creating The Complete Customer Journey Maps. Retrieved from https://www.invespcro.com/blog/six-steps-to-creating-the-complete-customer-journey-maps/
Gilliand, N. (2018). 14 brand PR stunts that successfully created a splash. Retrieved from https://econsultancy.com/brand-pr-stunts/
Nediger, M. (2020). How to Create a Timeline Infographic: The Definitive Guide. Retrieved from https://venngage.com/blog/how-to-create-a-timeline-infographic-in-6-steps/
How to Build a Customer Journey Map that Works. (n.d.) Retrieved from https://www.tandemseven.com/journey-mapping/how-to-build-a-customer-journey-map/
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