Consumer Behavior Presentation Essay Discussion Project Solution 1

Consumer Behavior Presentation Essay Discussion Project

Table of Contents

Order Number	Y47874HDUEW
Type of Project	Essay/Research Paper
Writer Level	PHD/MASTERS
Writing Style	APA/Harvard/MLA/CHICAGO
Citations	5
Page Count	3-15

Description/Paper Instructions

Consumer Behavior Presentation Essay Discussion Project

SCENARIO

You are the marketing manager for Best Fitness. The firm markets athletic footwear, sportswear, and accessories. Best Fitness has a reputation for manufacturing the finest products and is the leader in the industry.

Smart Grocery, an industry leader in healthy, fresh foods and supplements, has approached Best Fitness regarding a potential partnership move into the health food and nutritional supplement market.

Smart Grocery has 12 stores servicing Forest County residents. Sales have grown 18% over the last five years and so has the number of competitors. Smart Grocery offers a selection of Asian, African American, Hispanic foods as well as the traditional grocery store items and the new supplement department. The fresh foods department features both local and national producers. The store has a large bakery department and an assortment of fresh meats and fish. Smart Grocery has been able to increase sales but it is getting tougher each year. A national chain, Stewards Grocery, and 3 regional stores have entered Forest County.

 

The number of online home delivery services with ready to cook meals is increasing. More area restaurants are offering delivery services too. The president of Smart Grocery will be in town to discussion marketing strategies to increase sales and has asked for your recommendations and how Best Fitness can partner with Smart Grocery to increase sales for both entities.

INSTRUCTIONS

In a presentation to your manager and company president, Michael Groza and Theresa Zhara, and Smart Grocery’s marketing manager and president, Brenda Appleton and Robert McTavish, include the following information:

Explain the influence new grocery store entrants and alternative shopping venues have on consumer behavior.

Reference how the use of technology continues to shape consumer behavior in the grocery food market.

Recommend strategies you believe will continue to make Smart Grocery a strong competitor in Forest County.

Recommend programs that Best Fitness and Smart Grocery can employ to encourage consumers to shop at each partner’s establishment. Include mockups of any promotional ideas and materials to be considered.

Having a good set of speaker notes for each of your slides helps ensure you cover everything necessary.

Consumer Behavior Presentation Essay Discussion Project

Excellent	The essay demonstrates exemplary comprehension of the relevant content by thoroughly as well as correctly discussing the relevant information; identifying as well as explaining all of the 3 fundamental aspects; using correct terminology; describing the reasoning next to key points/claims; as well as substantiating points with several accurate as well as illuminating examples, as necessary or useful. There are no gaps in the necessary answer.
Good	Scholarly sources that are credible are employed to successfully support statements that are, as the most part, clear as well as fairly expressed. With just a few minor inaccuracies, APA 6th Edition is utilized. There are a few small typos in the references and/or citations. There is some reliance on dubious sources.
Satisfactory	Because of certain improper terminology and/or confusing wording, the work is frequently confused and difficult to understand; thoughts may be disjointed, meandering, and/or repetitious. a lack of structure; and/or grammatical, spelling, and punctuation mistakes.
Poor	The essay demonstrates a lack of understanding of the related documents by failing to address or improperly addressing the relevant; failing to identify or incorrectly trying to explain key concepts/ideas; ignoring as well as incorrectly attempting to explain key points/claims as well as the rationale behind them; and/or inaccurately or improperly using terminology.
No Response	Essay displays great writing abilities, such as a clear as well as thought-provoking thesis, suitable and effective organization, vibrant and persuasive supporting materials, good diction as well as sentence skills, and faultless or almost perfect mechanics, such as spelling and grammar. The essay flawlessly achieves the assignment’s objectives.
Quality of Response	Because of its intelligent growth and mature manner, this study merits attention. It provides a compelling analysis of or reaction to the text, expanding on that response using well-chosen examples and arguments. The sixth paper demonstrates that its author can typically use appropriate words, employ advanced phrases successfully, and adhere to written English rules.
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